According to a report in the Detroit News, DaimlerChrysler will share more technology plus other parts among its different brands to cut costs.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

As pollution regulations change, “We will invent the (computer) software only once for the whole Chrysler and the whole Mercedes,” Wolfgang Bernhard, chief operating officer of Chrysler, told the Detroit News at the Geneva motor show.

DaimlerChrysler is under pressure to reap more benefits from Daimler-Benz AG’s 1998 acquisition of Chrysler for $US36 billion, the Detroit News said.

DC#;s recently announced Crossfire coupe will share engines and driveline components with Mercedes models.

The Detroit News, citing company executives, said that DC’s Chrysler and Mercedes-Benz car units, the Freightliner truck business and the Mitsubishi Motors affiliate are now in the early stages of a plan that may let most models use slight variations of parts starting in 2004.

The newspaper added that DC may offer vendors incentives in the form of contracts that run as long as 12 years compared with four years now.

Chrysler spends $US32 billion a year on parts, and larger, longer supply contracts may help cut costs four to six percent, the Detroit News said.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact