Ford claiming to have developed the automotive industry’s first customised, always up-to-date electronic car brochure. From June 4, users of an American website will be able to download brochures customised to meet their vehicle research needs.

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The new brochures provide so-called ‘real-time’ product and pricing information generated from the company’s databases and are customised to each user’s product preferences and location. The brochures include product specifications, available colours, options, current pricing and local and national incentive information according to the user’s zip [post] code.

Financing information also is provided as well as links to nearby dealers where users can check dealer stock. The brochure is generated in PDF format which the industry is increasingly using for press statements sent to the media.

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