Autobytel, the Internet-based new car retailing channel for dealers, has announced an agreement making Autobytel’s Autoweb.com the exclusive third-party online new car buying service offered by AutoTrader.com, the Internet’s largest auto classifieds marketplace.
Through the agreement, AutoTrader.com’s new car shoppers have the option to request new car prices through Autoweb.com’s dealer network.
“This relationship brings together two giants in the online automotive arena to better serve new car shoppers and dealers,” said Jeffrey Schwartz, president and CEO of Autobytel Inc. “AutoTrader.com has proven its expertise in automotive commerce and its leadership in online automotive classifieds. The site has one of the largest audiences of Internet car shoppers, making it a natural fit with our nationwide network of trained, Internet new car dealers.”
In addition to serving as a fulfillment channel for AutoTrader.com’s Buy Online marketplace, Autobytel’s Autoweb.com will also be able to promote its new car buying program to AutoTrader.com’s 7 million monthly unique visitors.