Spain’s Association of Automotive Suppliers (SERNAUTO) has detailed its International Promotion Plan for 2020.
Among the initiatives is the organisation of Spanish Pavilions in Automechanika shows such as; Istanbul, Dubai, Frankfurt and Shanghai, as well as IAA Hanover, IZB Wolfsburg and AAPEX (US).
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In the context of the EU-Africa Alliance, a Spanish Trade Delegation will be organised to South Africa, the largest economy on the continent and the entry platform for the sub-Sahara African countries.
In addition, the plan also includes a business delegation to Morocco, Spain’s second biggest trading partner after the European Union, with the aim to build partnerships and take advantage of the potential for increased synergies with regional and local partners.
Promotion in foreign markets of digital platforms and Autoparts from Spain also remains a priority, through the implementation of several marketing campaigns aimed at raising awareness of Spanish suppliers.
“Following the path of SERNAUTO’s Foreign Trade Commission, an international trade plan has been agreed with a double objective: strengthening trading relations and diversity of export destinations, as well as boosting investment,” said SERNAUTO Market Segment head, Begoña Llamazares in a statement sent to just-auto from Madrid.
“The Spain Brand should contribute to gradually grow into new markets and maintain real competitive edges for Spanish manufacturers in foreign markets.
“This is directly focused on stressing the wide range of technologically advanced products of Spanish suppliers in both supply chain andaftermarket, as well as passenger cars and commercial vehicles.
“This is the reason we will carry out actions in three of the most outstanding worldwide fairs for aftermarket, industrial vehicles and [the] supply chain, in order to support our companies on their path towards internationalisation.”
SERNAUTO added its first year of ‘Autoparts from Spain’ had closed with a positive market performance, using a brand digital strategy in the international arena, mainly in France and Germany.
