Ford’s German arm, Ford-Werke AG, has blamed sluggish demand in the US for the scale of its operating loss – 80 million euros – in 2001. The 2001 result compares with a loss pf 171 million euros in the previous year.


Ford-Werke said that one of its engine factories experienced a loss of 40 million euros due to declining demand from North America.


However, Ford-Werke’s Chief Executive Rolf Zimmermann forecasts an improvement for the current year, saying that the company is on course to book an operating profit in the two-digit million euros region for 2002.


Zimmermann also said that Ford-Werke needs to aim for a market share of 10% both in Europe and in Germany. In 2001, Ford’s share of the German car market was 8.1% and share of the European car market was 8.8%.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Auto Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Auto Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now