Ford’s German arm, Ford-Werke AG, has blamed sluggish demand in the US for the scale of its operating loss – 80 million euros – in 2001. The 2001 result compares with a loss pf 171 million euros in the previous year.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Ford-Werke said that one of its engine factories experienced a loss of 40 million euros due to declining demand from North America.
However, Ford-Werke’s Chief Executive Rolf Zimmermann forecasts an improvement for the current year, saying that the company is on course to book an operating profit in the two-digit million euros region for 2002.
Zimmermann also said that Ford-Werke needs to aim for a market share of 10% both in Europe and in Germany. In 2001, Ford’s share of the German car market was 8.1% and share of the European car market was 8.8%.
