Cadillac says that it is the first automotive brand to offer XM satellite radio on all its 2003 models. Cadillac will offer XM on the 2003 DeVille, Seville, CTS, and Escalade family of vehicles. In addition, Cadillac will include XM on the 2004 XLR luxury roadster and an all-new entry in the mid luxury utility segment, the Cadillac SRX.
“Cadillac has always been at the forefront of GM technology introductions, and was the first manufacturer to deliver factory-installed XM to our customers,” said Cadillac General Manager Mark R. LaNeve. “We are excited to be the first automotive division to offer our customers this outstanding new technology in all our vehicles.”
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Cadillac began offering XM on its 2002 DeVille and Seville models last autumn — the same time XM completed its national service launch.
Along with Cadillac’s expansion, GM will offer XM on 25 ’03 cars and trucks across all its divisions, including the entire Cadillac line and popular Buick, Oldsmobile, Chevrolet, Pontiac, and GMC models. GM expects to offer XM on all of its models within the next few years.
“The fact that Cadillac is expanding XM Radio across all its models is another indication that XM is quickly climbing the list of ‘must have’ features when buying a new vehicle,” said Steve Cook, XM’s executive vice president of Sales and Marketing.
The service price for all 100 channels of XM Radio is $9.99 per month, which customers who lease or finance through GMAC can roll into their monthly car payments.
