Reports from America say that Audi’s US boss Len Hunt wants to beat BMW in the luxury car market.
Hunt plans to boost Audi sales to over 200,000 units a year to challenge BMW.
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“I see Mercedes. I see Lexus. They’re left and right. But right in the crosshairs is BMW,” Hunt said in an interview with Bloomberg News, a quote that was widely repeated across the States.
Bloomberg said that Audi would spend over $US10 billion by 2006 to develop more vehicles for its range.
