Hyundai Motor Group reported an 18% fall in US vehicle sales to 104,786 units in May from 128,296 units a year earlier, as the COVID-19 coronavirus continued to impact demand in the world's second-largest automotive market.

This followed a 39% year on year drop to 65,718 units in April, at the peak of the pandemic alert when parts of the US economy were under lockdown.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Month on month, group sales rebounded by over 59%.

Hyundai Motor reported a 13% year on year fall in sales to 57,619 units in May from 66,121 units a year earlier although volume rebounded by 70% compared with the previous month thanks to strong demand for the Tucson SUV.

Sales of the upmarket Genesis brand plunged by 42% to 1,350 units in May from 2,313 units a year earlier, however.

Hyundai's cumulative five month sales were down by over 17% at 222,462 units from 269,126 units previously.

Hyundai Motor America's vice president responsible for national sales Randy Parker said "we were able to achieve a remarkable sales rebound thanks to our dealer partners, implementation of digital retail tools and providing customers with the right offers". 

Kia Motors' US sales fell by almost 24% in May to 45,817 units from 60,062 units a year earlier, but were up by 44% on the previous month's 31,750 units which were down 38.2% year on year.

The brand's cumulative sales in this market were just over 13% lower at 215,467 units from 248,043 units in the same period of last year, reflecting a positive first quarter thanks to strong sales of the Sportage SUV.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact