Shell says it has become “Innovation Partner of Scuderia Ferrari” for the next five years as part of a new agreement that will see the pair work “closer together than ever before”. Shell says the arrangement marks a significant new chapter in a partnership that dates back to the 1930s.
Shell will continue to provide Scuderia Ferrari with what it believes to be the world’s best performance fuels and lubricants package: Shell V-Power race fuel and Shell Helix Ultra bespoke motor oil. Beyond that, Shell has also committed to continue to dedicate at least 21,000 man hours and 50 full time technical staff to the Innovation Partnership every year.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
As part of this, Shell will have a permanent technical staff presence at Ferrari’s Maranello headquarters going forward, a measure of the increased collaboration to come between the two companies.
“Shell’s goal is to help power Scuderia Ferrari to an 11th Constructors’ Championship title in partnership with Shell,” said Shell’s Downstream Director, John Abbott.
“Of course, fuels and motor oil are just two of the many parts that need to come together for a Formula 1 car to cross the finish line first. As our relationship with the most successful team in Formula 1 evolves, we are determined to help bring success to the Scuderia, and develop even better fuels and lubricants for our millions of customers.”
