Several foreign car makers in Vietnam, including dominant assembler Toyota, are raising retail prices following a hike in tariffs on imported parts, dealers told Reuters on Thursday.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


“The government’s decision to raise tariffs leaves us with no choice but to follow their action,” an unnamed executive at a Toyota dealership in Ho Chi Minh City told the news agency.


Toyota Motor Co, which has the biggest share – an estimated 26% – of Vietnam’s car market, was the first of the 11 foreign manufacturers in the communist country to raise retail prices by up to 3.3%, Reuters said.


The General Tax Bureau hiked tariffs on imported vehicle parts to 25% from 20% on September 1 in a bid to spur manufacturers to make vehicle parts in the country rather than import them – Vietnam faces a widening trade gap, Reuters noted.


“All automakers will have to increase prices in order to stay in business,” a Suzuki car dealer in Hanoi reportedly said.


Reuters said Suzuki has advised clients about an increase in prices for all of its models as a result of the tariff change but no details were immediately available on the size of the hikes.


Vietnam’s foreign joint venture car makers, which include Mercedes-Benz, Ford and General Motors, have warned of dire consequences for the fast-growing industry, Reuters said, noting that rising disposable incomes have spurred purchases of cars, although motorcycles are still the vehicle of choice for Vietnam’s population of 80 million.


Vietnam’s law makers approved a special consumption tax in May that raises the retail price of a standard five-seat car by more than 20% in 2004, and by 40% in 2005, Reuters added.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact