Porsche is claiming “robust demand” during the COVID-19 pandemic affected first three quarters of 2020 though sales worldwide fell 5% year on year to 191,547 vehicles.
“Porsche is demonstrating resilience in the face of the coronavirus crises. Thanks to a fresh, updated product portfolio, we have been able to keep the decline in deliveries to a moderate level, said sales and marketing head Detlev von Platen.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
“The Chinese market has recovered quickly after the lockdown, and demand in other markets is also showing significant growth once again – all of which has contributed to achieving this result.”
China remained the luxury sports car and SUV maker’s largest single market by volume, taking 62,823 vehicles year to date.
Porsche said positive trends were also evident in Asia-Pacific, Africa and the Middle East after YTD volume inched up 1% to 87,030 YTD.
US sales slumped 12% to 39,734 while, in Europe, volume was off 9% to 55,483.
The Cayenne (64,299 units) is the most popular model YTD with sales up 4%. The 911’s sales crept up 1% to 25,400 units.
“Porsche was not spared the effects of the coronavirus crisis. However, we look to the future with optimism – in particular thanks to our convincing product range and a continued increase in new orders,” von Platen added.
