GM may start building Saab cars for the American market in the United States to ease the effect of exchange rate movements, GM Chief Executive Rick Wagoner told German business newspaper Handelsblatt. The company’s Swedish carmaking unit currently makes big losses and is subject to a cost-cutting plan (Viggen).

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

“Saab is a small manufacturer which is very dependent on the US market. It has a lot of revenues in dollars, but no costs in the currency,” Wagoner told the Handelsblatt.

He also said Sweden’s Saab needed to sell more models in the United States, the world’s biggest car market.

“That could mean building additional models over there (in the US) that are specifically for the American market,” he said.

Saab’s profitability has been hurt at times in the past by the strength of the Swedish crown against the dollar. Swedish voters have also just voted to reject membership of the EU’s single currency, the euro.

Saab’s sales in 2002 were around 120,000 units and the financial losses of the unit – around $500 million – severely impaired GM Europe’s performance.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact