PSA Retail is to open two new Opel sites in Cologne.
The move comes as part of a wider European strategy, with the distribution of Opel/Vauxhall, following the integration of the two brands in the enlarged Groupe PSA in August 2017, quickly becoming a target for PSA Retail.
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PSA Retail will have secured altogether the opening or acquisition of 29 Opel and Vauxhall sites in seven countries (France, UK, Germany, Italy, Spain, Portugal and Switzerland) by the end of 2019.
From January, 2020, PSA Retail will also distribute Opel/Vauxhall original spare parts through its network of 35 spare parts hubs in Europe.
“The opening of two Opel sites in Cologne is a major move for PSA Retail as it sustains its ambition to accompany Opel’s Pace plan, as well as to become, in the short term, one of the five top distributors of the brand with the lightning-bolt badge,” said PSA Retail director, Anne Abboud.
“A wider and profitable presence on the German market is obviously a key element to reaching this goal.”
For his part, Opel Germany MD, Ulrich Selzer added: “The opening of this new point of sale shows how the Opel brand benefits from Groupe PSA. The second new location in the Cologne area will make us even more efficient and open up the local growth potential of Opel in the region.
“We also want Opel models and services for our customers in places where no Opel dealerships were previously present. At the same time, we want to continue working on the identity and differentiation of the Opel brand.”
