Kia Motors Corporation has unveiled its latest concept car, the KCV-III, 2+2 convertible coupe, at Frankfurt’s IAA 2003 motor show. Kia says it has created KCV-III to show how powerful emotions, the ‘cyber style’ artistic movement, and young consumers’ dream-world computer fantasies, can be combined and expressed in automotive terms.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
KCV-III, says Kia, has the appearance of a fun-to-own, ‘street toy’ on the outside, but it’s a ‘toy’ that is packed with high technology on the inside. Fun to drive, fun to live with, KCV-III delivers an ‘extreme driving experience’ in terms of complete user enjoyment and driver involvement, plus tactile and visual excitement.
With a fully-automatic, all-solar-glass, convertible roof, KCV-III is designed to make occupants feel part of the environment – both with the roof open and closed.
Aimed at Generation Y customers, Kia claims the car has ‘visual cool’, and boasts many automatic functions, including forward-looking radar, a mobile telematics system, in-dash DVD and an MP3 player.
Designed at Kia’s Namyang design centre, the KCV-III was built in France by Heuliez.
