“I am certain that we’ll sell 165,000 Minis,” the BMW board member responsible for sales and marketing, Michael Ganal, told Reuters at the Frankfurt international motor show.
The news agency said the company sold 144,000 Minis in 2002, while BMW executives admit the success of a brand salvaged from the disastrous takeover of Britain’s Rover in 1994 has taken them by surprise.
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Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.
Excellence in Action Continental has secured the Window Displays Innovation Awardin the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.
