Reports out of China claim that the financially troubled Zotye Auto has suddenly closed its Traum division. Staff salaries have supposedly not been paid for months and dealerships are said to be shutting their doors, according to portals Gasgoo and China Car News.

Huanshan Jinma, the parent company of Zotye Auto, once had ambitious plans for the Traum brand. The T70, a seven-seat SUV, was developed with the A1 project code. It was followed by the Meet 3, an SUV which is based on the Zotye SR7. Another model, the Seek 5, was also launched in 2018 and the Meet 5 was due for a sales release several months ago.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Traum vehicles are or were manufactured by Jiangnan Auto, which is owned by a subsidiary of Zotye Auto’s parent company. Recently, Ford Motor Company and Zotye Auto were said to be “reviewing their collaboration effort”.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact