Hella-Behr Fahrzeugsysteme GmbH, has formed a joint venture for the development and production of front-end modules with Samlip Industrial of South Korea.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The joint venture has received orders for the annual production of more than 500,000 front-end modules from Hyundai and Kia beginning in 2004, according to Hella-Behr. Three new manufacturing plants will be built in Korea to meet production requirements.


Hella-Behr and Samlip each will hold a 50% share in the joint venture, which will be headquartered in Daegu, South Korea.


Front-end modules developed by the joint venture will be completely assembled units, including lighting, engine cooling, cross members and crash boxes, as well as air ducts and bumper systems.


The joint venture’s responsibility to Hyundai and Kia will go beyond assembly, quality management and logistics. The program also will include comprehensive development work, as well as the selection of suppliers for important individual components such as assembly carriers and the cross-member system.


Hella-Behr Fahrzeugsysteme GmbH was founded in 1999 as a 50-50 joint venture between two leading Germany-based automotive suppliers — Hella KG Hueck & Co. and Behr GmbH & Co.  Its duties as systems integrator include the development, production and sale of complex motor vehicle modules.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact