Tata Motors said it had become the first automaker in India to use the what3words technology already seen in vehicles from European automakers including Daimler, Ford and Nissan.
The deal enables drivers to enter a three word address by voice or text input, and then navigate to the accurate address within three metres of the destination location.
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This, Tata said, is especially relevant in India where addresses are non-standard and the complex road network makes it difficult for last-mile navigation.
The system includes five key Indian languages: Hindi, Bengali, Tamil, Telugu and Marathi.
Tata passenger vehicle chief Mayank Pareek said: The three-word addressing will… increase efficiency with drivers not spending a lot of time locating their destinations and reaching the precise location (within 3m) with minimum hassle and effort.
Chris Sheldrick, what3words CEO, said: "This will be a breakthrough for the tourism industry as it will make travelling very convenient."
The varying regional address formats across the country, its oft unnamed streets and localities coupled with buildings with no numbers, makes India ideal for the system. What3words has taken the entire world, divided it into 3mx3m squares, and assigned each square a unique identifier – made of three random words. For example, Gateway of India can be found at ///holiday.surprises.design.
To prevent errors, every three word address is unique, and similar addresses are located far apart to avoid confusion. Additionally, the intelligent AutoSuggest feature helps drivers to spot and correct their mistakes immediately and redirects them to the accurate address.
Tata Motors customers will be able to download the what3words application for free via iOS and Android platforms.
