PSA North America has appointed Lisa Mark as vice president, CMO, responsible for leading the company's Peugeot brand.

"Lisa's brand experience and market mindset align with the opportunities we see as the team launches Peugeot in the coming years," said PSA North America president and CEO, Larry Dominique.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

"We see Peugeot as more than just a car brand – it embodies a new chapter in our parent's global vision of creating 'customer first' mobility. Her extensive brand building background will serve as a valuable platform for better understanding the new challenges and opportunities facing us in the automotive space."

The launch of the Peugeot brand in North America was announced earlier this year and comes more than twenty years after it was last seen in the market.

Prior to the new post, Mark served as VP, enterprise brand strategy at Voya Financial (formerly ING US). She has also held senior marketing roles at Disney, Mizuno and Fox Sports.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact