Toyota Motor's luxury Lexus will launch its first all battery electric vehicle next year, as the luxury brand races to market a battery-operated car amid growing competition to develop zero emissions vehicles, the head of the brand said on Wednesday.
At the unveiling of a concept model of a futuristic EV hatchback ahead of the Tokyo motor show, he added the goal is for sales of Lexus electric vehicles, including battery electrics and petrol hybrids, to outpace sales of the luxury brand's petrol vehicle models by 2025, Reuters reported.
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The Lexus model will be Toyota's first full size, battery operated passenger car as the Japanese automaker catches up with rivals, including Nissan Motor and Tesla, which have marketed battery EVs for years.
"Initially, we will release products in China, North America, and other regions where demand for 'pure' EVs is high," Lexus international president Yoshihiro Sawa told Reuters, adding the brand would announce details for the upcoming model next month.
Global automakers are expanding their vehicle offerings to include more electrified models to comply with tightening global emissions regulations, but demand for more environmentally friendly cars has been growing slowly due to their high price, the news agency noted.
