Seat has appointed Lucas Casasnovas head of Urban Mobility, an area which will encompass all the company’s projects related to new urban mobility, including XMOBA and Respiro.
Until now, Casasnovas had been Seat’s global director of Product Marketing and he will report to vice-president for Sales and Marketing and CUPRA, CEO Wayne Griffiths.
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When he left Roland Berger consulting, Casasnovas joined the Marketing and Operations team at Volkswagen in Spain. He moved to Germany in 2010 when he became the Global Launch Director of Volkswagen until his 2015 appointment as Product Marketing Europe Director of the compact segment worldwide.
Since August 2016, Casasnovas has been Seat’s global Product Marketing Director, during which time he contributed to redefining the company’s product portfolio to adapt it to new trends in mobility and micromobility.
Seat has developed an urban mobility strategy which includes the Minimó concept car which was presented at the last edition of the Mobile World Congress, as well as the eXS Kickscooter powered by Segway, whose global launch was spearheaded by Casasnovas.
