Goodyear is collaborating with mobility company, Priva, to provide tyre monitoring capabilities.

Priva is a Michigan-based start-up which provides mobile offices for workers.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Goodyear has equipped Priva’s fleet of vehicles with what it refers to as intelligent tyres, which contain sensors to capture data. The sensors allow Goodyear to gather data on the tyres’ current state and work with Priva to predict upcoming maintenance needs, reducing vehicle downtime.

“Fleets are looking to operate their vehicles as safely and efficiently as possible to meet the needs of their customers,” said Goodyear director of New Ventures, Erin Spring.

“Digital tyre information helps enable this goal by providing proactive information, integrated with their service scheduling needs.”

For his part, Priva founder and CEO, Ryan Gee added: “Predictive maintenance technologies are essential for the safety and reliability of future mobility systems.”

“These technologies underpin commercial aviation and now must migrate into automotive applications. Goodyear’s intelligent tyre system is an example of how technology will make mobility safer for everyone.”

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact