Ridehail company Uber is focusing its Asia region investments in India where it sees future growth for its services, reports say.

“For Uber, India is absolutely a core market, now and in the future,” Chief Operating Officer Barney Harford told reporters in New Delhi, according to the Nikkei. “Uber’s success is hard-coded in India’s success.”

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This contrasts with recent divestments elsewhere in Asia; in March it decided to sell it southeast Asian business to regional rival Grab.

“The recent merger we concluded in southeast Asia has freed up resources which we will invest across people, products, and partnerships to better serve this country,” Harford reportedly said.

Nikkei said the consolidation in major Asian markets has triggered speculation about a possible merger with Indian rival Ola, a ridehailing service also backed by Japan’s SoftBank. The two companies are locked in a high-stakes battle for market share since Uber entered India in 2013, Nikkei noted.

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