Groupe PSA says it is stepping up its digital transformation with the creation of the ‘Digital Factory’. This new facility brings resources and skills together in one place to support the operational departments in their digital transformation.

The company says several hundred internal and external experts are on hand, in:

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

  • The Customer Digital Factory: a digital production centre pooling all of the necessary skills and providing each of our brands with the best technologies for enhancing the online customer experience: configurators, websites, e-business platforms, apps and customer relationship tools.
  • The Data Factory: data expertise to help our businesses improve their operational performance, for example by optimising the paint shops.
  • The Connected Services Factory: developing connected-services solutions by implementing the new “Commodore” project, one of the modules on our IoT platform.

‘Manufacturing, our DNA’

“Welcome to PSA’s digital reactor, embedded inside one of the Group’s manufacturing facilities, the Poissy plant. The Digital Factory is one embodiment of three essential transformation drivers, namely HR, Real Estate and Digital. We’re pooling technical skills here under a single roof in a dynamic, collaborative environment to achieve greater customer satisfaction,” said Xavier Chéreau, executive vice president, Human Resources, Digital and Real Estate.

“The 3,000sqm renovation was completed in record time here at the plant. The new space is designed to accommodate the Digital Factory’s operations with a dynamic, modular and colourful layout. It stimulates creativity, agility and breaks down silos in our business by bringing together all the skills needed for digital production,” said Christophe Rauturier, chief digital officer of Groupe PSA.

In 2018, PSA says it is stepping up its digital transition, with:

  • Increasingly personalised customer experiences
  • A rise in online sales and connected services
  • Better process efficiency
  • The adoption of digital technology among employees

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact