Peugeot do Brasil has borrowed a name previously used in Europe for its first limited-edition 206  – the Quiksilver, writes Rogério Louro.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The new model marks the first year of sales of the compact hatchnack line and offers two engine options: Renault’s one-litre 16-valve with 70 bhp or PSA’s 110 bhp 1.6-litre 16-valver, both, like the car, made in Brazil.


Peugeot Brazil expects to sell about 3,000 units of the 206 Quiksilver and 52,000 vehicles in total this year after selling 33,279 last year.


The 206 accounted for 90.8% of Peugeot sales in the first half of 2002.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact