UK car dealers feel unhappy about the way they are treated by manufacturers, according to a new survey conducted by the Retail Motor Industry Federation (RMI).
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The RMI summer 2002 Dealer Attitude Survey, published this month reveals a growing disenchantment among car dealers. The majority of the dealer networks surveyed remain unimpressed by manufacturers, who they believe are failing to take dealers’ views and opinions into account before making decisions that affect them.
The survey reveals that:
*53% of dealers say that their satisfaction with manufacturers has decreased
*50% of dealers believe that manufacturers have increased the level of control they exert since the last survey
*47% of dealer networks are unhappy with the level of requirements and procedures placed upon them by manufacturers, and their overall fairness
According to dealers, the manufacturers show no sign of loosening their grip either, with over half of dealers believing the level of control will only increase over the coming 12 months.
However, 73% did record an above average score, indicating there is hope that circumstances will improve.
The survey polled 30 dealer networks on topics ranging from the value of the franchise, through to profit potential, marketing stance and materials, warranty policy, and vehicle supply.
