With nine months of the year gone, there are some clear winners and losers in the UK sales tables with Mazda a stand-out success.

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The Japanese brand, whose year to date volume is up 112.8% to 22,112 units, reflects the recent change from an independent importer to a full ‘factory shop’, a considerable increase in advertising and other promotional activities and, we suspect, far keener pricing at the factory gates than the independent was ever offered.


Also showing notable year to date volume improvements are Jaguar-Daimler (here the 49.3% boost reflects the X-type arrival in the line-up) Lotus (29.7%), Isuzu (24.8%), Audi (24.2%), Honda (23.8%) and Porsche (13.5%).


Those writing YTD sales tables in red ink include Alfa Romeo (-25.4%), Subaru (-22.3%), Proton (21.7%) and Fiat (15.7%).

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