Reports in Poland suggest that the country is in the frame for planned Mercedes investment in Eastern Europe. Mercedes-Benz is interested in adding a car factory and an engine plant, with Poland in the running – as it was in the Jaguar Land Rover Eastern Europe plant decision that eventually went to Slovakia.
Although Mercedes was planning to invest in Russia, the economic situation there appears to have caused a rethink. Mercedes is interested in adding capacity for the MRA platform in Eastern Europe, reports suggest. Earlier this year, it appeared that Russia was the likely destination for Eastern European investment, given the relatively buoyant sales picture for Mercedes in that market.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
A decision on the location issue for Eastern European investment is due to be made by final quarter of this year.
Mercedes-Benz is currently enjoying a boom in sales. The premium brand sold 133,752 vehicles to customers globally in February, up 11.2% year on year and a record for the month.
Record unit sales were achieved in Europe, Asia-Pacific and the NAFTA region in February. In February, Mercedes-Benz was the premium-market leader in Japan, Australia, Canada and Taiwan, and posted its highest monthly unit sales to date for both SUVs and compact cars.
The European market expanded by 14.5% in February, with 57,901 vehicles sold.
