Hyundai Motor dealers in China are seeking compensation from the South Korean automaker, claiming their businesses have been affected by the company’s failure to offer sufficient product.
A working group has been established by the most of the brand’s independent dealers to push through compensation claims after earlier talks with Hyundai Motor (China) failed to produce an agreement.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Hyundai Motor recently merged the marketing operations of Hyundai Motor China and Beijing Hyundai Motor Company, according to reports in South Korea.
One dealer suggested most outlets across Hyundai’s dealer network in China have been operating with insufficient stock while the model range has shrunk from nine main models in 2013 to six in 2014 and three last year.
Hyundai is also accused of refusing to provide popular models towards the end of last year and supplying only the high-end Genesis line. The wholesale price of that range was also increased to BMW levels.
The working group is supported by the China Automotive Dealers Chamber of Commerce.
