Daihatsu is entering the small sedan market in Malaysia with a model developed jointly with Perodua.
Called the Bezza and badged a Perodua, it has been launched “as a result of successful structural improvement at Perodua, following the Axia model announced in 2014”. The Axia-based Bezza adopts a global A Segment platform that has been developed through the use of the mini vehicle technology and know-how cultivated by Daihatsu in Japan.
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In addition, the Bezza represents the first time that Perodua R&D took the lead in styling and developing the car’s upper body.
Daihatsu says the Bezza model is the country’s first A Segment sedan with a large-capacity boot.
Daihatsu also claims the Bezza offers excellent fuel performance with the highest fuel efficiency ever recorded for gasoline engine vehicles marketed in Malaysia. It complies with the Energy Efficient Vehicle (EEV) eco-car policy announced by the Malaysian government by adopting a new engine equipped with “eco IDLE”, an idle-stop technology. This technology has yet to be featured in any of the national cars marketed in Malaysia, Daihatsu says.
Daihatsu Perodua Engine Manufacturing (“DPEM”) has become operational as a brand new engine plant embodying knowhow related to SSC, a production concept developed by Daihatsu in the Japanese market that refers to “Simple,” “Slim,” and “Compact.” DPEM will produce the next generation engine for ASEAN market, “1NR-VE engine (1.3L)” , for the first time in Malaysia and have BEZZA equipped with it.
Daihatsu says it remains committed to leveraging its technology and know-how developed with mini vehicles in Japan for its car production. It will contribute to promoting the region’s motorisation process, along with its industrial and human resource development in the ASEAN region.
See also: Malaysia sales flat as Perodua launches compact sedan
