Datsun continues to expand its global presence with the brand’s return to Sri Lanka, where it was first introduced in 1957. This comes just a few weeks after the brand was brought back to Lebanon.
Datsun is re-entering the market in Sri Lanka with the latest addition to its model line-up, the Datsun redi-GO, a vehicle developed for aspirational and young people ready to take the next step in their lives. Datsun redi-GO was launched in India in early June 2016.
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“The return of Datsun to Sri Lanka is a key element of our expansion in fast-growing markets where there is growing demand for personal mobility,” said Vincent Cobee, global head of Datsun. “Datsun’s key values, dream, access and trust, are designed to accommodate the needs and aspirations of up-and-coming customers who seek attractive styling, modern engineering, worry-free ownership, and an engaging driving experience. We are delighted to return to Sri Lanka with Datsun redi-GO to expand our offer in the largest vehicle market segment to a new generation of Sri Lankan customers who are ready for something new and exciting.”
The Datsun redi-GO combines the roominess, best-in-class ground clearance (185 mm) and sheer fun of a crossover combined with the zippy driving and fuel efficiency of an affordable compact hatchback. By providing the best features of a crossover and the major attributes of an urban hatchback, the Datsun redi-GO delivers the best of both worlds.
The car will be offered through the dealer network of Nissan’s long-time partner in Sri Lanka, Associated Motorways (AMW).
Datsun redi-GO sales are scheduled to begin in September, with pricing and vehicle grades information to be announced as the start of sales draws closer.
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