TomTom and the City of Amsterdam are to collaborate on the development of traffic and travel concepts to improve vehicle flow and parking in the Dutch capital.
Together with the city, TomTom will investigate new ways to measure vehicle flow, understand parking behaviour and enable city planners and inhabitants to make better traffic decisions.
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As a result of the agreement, traffic measures, such as road closures in the city centre, will be monitored in more detail, leading to rapid intervention if changes occur.
"This cooperation will make the city of Amsterdam smarter. That's good news for the accessibility, traffic flow and air quality in the city," said deputy mayor, Pieter Litjens.
"For example, if your navigation system sends you straight away to a free parking spot, it'll save you countless kilometres of pointless driving around searching one.
"Thanks to TomTom's insights, we will be able to look very specifically at the outcome of measures we take and see how effective they were. That way, we can continuously improve traffic and mobility throughout Amsterdam."
For his part, TomTom VP Traffic and Travel, Ralf-Peter Schäfer, added: "This agreement adds to our ambition of making smarter cities of the future a reality. TomTom's ability to advise local authorities as well as consumers makes it placed to create better mobility for the City of Amsterdam.
"Our real-time travel information enables rapid response on changing traffic conditions and historical travel information enables better planning as well as an improved traffic distribution by utilising the whole available infrastructure."
