Ford believes it has the capability to massively ramp up gasoline engine fitment in Europe if there is a big backlash against diesel in the wake of the VW dieselgate affair and potentially rising anti-diesel sentiment among consumers and regulators.

Ford CEO Mark Fields told analysts this week that the company is well-positioned to respond to “wherever the marketplace goes”. He said that Ford's total sales in Europe are about 55% diesel, but that diesel share falls to about 44% on passenger cars, below the industry level. “We do have the capability to actually go up to about 80% of gas engine,” he added.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

He also said that it is “too early to tell what changes in the marketplace we will see”.

“We have not seen any changes in terms of customer ordering,” he added. “We've actually seen a little bit of uptick and interest on diesel on our build-and-price, Internet marketing tool that we have out there.”

See also: Blog: Trump and Ford

US: Ford posts Q3 net income surge to $1.9bn

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact