Technology solutions provider, Lectra, has appointed Burak Susoy as director, Turkey and the Middle East.

Lectra says fashion and automotive are two significant sectors for the company in Turkey and the Middle East, a region which has major assets despite an uncertain context.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

“I am pleased Burak Susoy has returned to Lectra,” said Lectra CEO, Daniel Harari. “He is in charge of a region with clear potential.

“Turkey is continuously strengthening. It has major entrepreneurs, considerable skills and an ability to develop quality products. Today, Turkey is Europe’s second textile and apparel supplier and is a solid base for many automotive suppliers.”

For his part, Susoy added: “Turkey has the capacity to remain a pivotal country for Europe. Our customers in the fashion and automotive industries are developing their leather and textile manufacturing facilities with the help of advanced technology.

“Their challenge is to be prepared for an expected rebound in a country that has all the keys for success. Modernising companies’ processes will only reinforce their footprint in Europe.”
 

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact