BMW-owned luxury car brand Rolls-Royce Motor Cars has revealed record sales results for 2013.
It says some 3,630 cars were sold globally during the year, which represents the company’s fourth consecutive record. The total is around 1% up on 2012’s tally, also a record.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Rolls-Royce also said that it will add 100 new permanent jobs in manufacturing areas at its Goodwood base. This is in addition to the 100 new jobs announced in July 2013. More than 1300 people are now employed by Rolls-Royce worldwide.
The company said that strong sales growth was reported across the globe, with notable results seen in the Middle East (up 17%) and China (up 11%). Several countries recorded strong sales performances, including Germany, Japan, Qatar and Canada. China and the United States remained the most significant individual markets for Rolls-Royce Motor Cars followed by the Middle East.
“I stated at the beginning of last year that I wished to see further sustainable growth, I am therefore delighted with this fourth successive record year, a result that reaffirms our leadership of the super-luxury segment,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.
“This is an extraordinary British manufacturing success story borne out of a commitment to delivering only the very finest super-luxury goods. I am particularly satisfied to report that this result is based on a balanced global sales picture, with continued success in emerging markets paving the way for future sustainable growth.”
A UK government minister also hailed the Rolls-Royce sales performance. Business Secretary Vince Cable said, “Rolls-Royce’s impressive sales record and the new jobs they have created shows the strength of this iconic brand and reflects the rising success of the British car industry. Last year, car exports generated over £30 billion for our economy – a rise of around 7%. The Government’s industrial strategy is giving businesses like Rolls-Royce the confidence to invest – delivering skilled jobs and driving growth.”
