Hyundai Motor America will instantly add US$500 to the accounts of any consumer planning to save for and buy the all-new 2015 Hyundai Sonata through BoostUp.

“‘We are extremely excited about the all-new Sonata and see our partnership with BoostUp as a perfect way to help smart car buyers,” said Nathan Miller, senior group manager, incentives, Hyundai Motor America. “Through our partnership with BoostUp, we are creating more dynamic incentive capabilities to support new car purchases and give prospective customers a hassle-free savings platform that comes with a $500 Starter Boost to get them into their next ride.”

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The launch of the 2015 Sonata is the first time a BoostUp partner has provided an immediate financial Boost to a user’s account.

“The Sonata promotion is unique to BoostUp, as our users won’t have to wait until the end of the buying process to receive their Boost from one of our partners,” said John Morgan, founder and CEO of BoostUp. “The goal of BoostUp is for users to save for life’s big purchases, and what better way to reward them for doing so than by immediately giving them $500 toward the purchase of a great vehicle like the Sonata.”

The 2015 Hyundai Sonata starts at $21,150, and offers a more refined look through the new Fluidic Sculpture 2 design language, stiffer body structure, better ride quality, reduced noise, vibration and harshness and advanced safety and convenience features.

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