AvtoVAZ has said it expects to cut 13,000 staff at its Togliatti plant due to falling sales of the flagship Lada brand. The number is more than initially indicated.

Avtovaz, which booked a loss last year, recently appointed CEO Bo Andersson to revive the business.

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The Swede, who was given the job in November, was previously credited with turning around Russian bus and truck maker Gaz, Reuters noted.

Avtovaz said earlier this year it would reduce staff by 7,500 in 2014 to help restore profitability.

But its latest forecasts indicated the cuts would be deeper, the report said.

“The total number of workers at the (Togliatti) plant (in late 2014) will be about 53,000 people,” Avtovaz said in response to questions from Reuters.

It said that at the end of last year, 65,891 people worked at the Togliatti site on Russia’s Volga river, which is its main base.

Andersson said earlier in the year that the situation at Avtovaz was extremely bad and people needed a “wakeup call”.

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