Driven by increased consumer demand, Changan Ford Automobile has opened 88 new dealer points in China.
Following the launch of these new dealers, the company now has 750 dealer points in China.
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A third of Changan Ford’s dealers are located in central and western regions of the country, while 75% of dealer points are based in small cities.
The company’s president and CEO Marin Burela said, “The newly-opened 88 dealers allow us to better serve our growing Chinese customer base and improve their ownership experience. With the growth momentum, we expect to exceed 800 dealer points in China by the end of 2014.”
He added, “We will launch our third plant in Chongqing in the future and our Hangzhou plant will also go into production in 2015, and both of these investments are being made strategically to ensure that we meet demand with supply in the area where we see the market is growing.”
