Audi India’s sales increased 10.5% to 737 units in January. The company aims to achieve 20% growth in 2013, and targets sales of 10,800 units.
Audi India’s head Micheal Perschke told the Economic Times, “Despite the price hike on our India model range, our sale of 737 cars in January signifies growing appeal amidst the luxury car customers. I am confident that our robust customer proposition will help us surpass targets yet again this year.”
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Audi will focus on new launches and dealership expansion to achieve its target. The automaker will increase the number of outlets from the current 25 to 34 by the end of 2013.
Perschke said, “Based on our current performance, we are well on our track to achieve number one position in India by 2015.”
In 2012, Audi reported growth of 63% while the overall luxury car market remained slow with a lower digit growth. Audi’s India sales crossed 9,000 vehicles in 2012.
