PSA Peugeot Citroen is sticking to its full year market forecast despite a difficult start to the year, while pricing remains under pressure, brands chief Frederic Saint-Geours said.

European car sales are expected to fall between 3% and 5% in 2013, he told Reuters at the Geneva auto show, with discounting still undermining industry revenues and profitability.

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“The pressure is not letting up,” Saint-Geours said, adding that Peugeot nonetheless exceeded its 13% full year market share goal in the first two months.

Peugeot is pursuing 200,000 annual sales of its 2008 mini-SUV unveiled in Geneva, aiming to reach the goal in 2015, he added. Pricing will start around EUR15,000, he said.

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