Nissan has announced an ambitious, social media-led project, Nismo #Jukeride. Enthusiasts, Nissan claims, will be able to actively participate in the construction and naming of a new Juke-based racing car.
In collaboration with European motorsport enthusiasts and ex-Formula 1 driver Johnny Herbert, Nissan will build a state-of-the-art Juke, with its own Skycam helicopter. Nissan says it will put motorsport fans at the heart of the driving action from its Nismo’s (Nissan Motorsport) team.
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Mentored by Johnny Herbert, with the support of a team of apprentices and the wider social media community, Nissan says it will push a Juke to its limits. By kitting the car out with the latest digital age technology, the team will work together to create a unique, socially advanced car with the Skycam, a companion remote control helicopter which docks on the roof.
The Skycam, equipped with cameras, will provide a unique point of view as well as high-precision environmental data, including ground surface, air and object trajectory analysis, to monitor every move a car makes.
The resulting data will enable Nismo drivers to monitor their performance, improve their driving skills and become the best they can be, Nissan claims. The Skycam will also “capture unique content at motorsports events, giving fans access to never-before-seen perspectives of races and bringing them closer to the action”.
Fans will be able to submit ideas on Twitter by using the hashtag #jukeride. From these submissions, Johnny Herbert will work with a team of ten apprentices who will actively participate in the build process, using social technologies such as Google Hangouts and their own networks of followers to determine the technology used in the car, as well as crowd source its name.
