Just as former owner BMW is starting Mini assembly locally, Tata Motors’ Land Rover (Malaysia) is considering building some of the brand’s models for sale both domestically and for export to neighbouring countries as demand across the region continues to grow.
Managing director Syed Mudzhar Syed Ali insisted that there is capability and technical know-how within Malaysia’s Sime Darby Group – a big regional player in importing, assembly and distribution – to assemble even high-end models for sale across the ASEAN region.
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The company said it sold 650 Land Rovers in Malaysia last year and expects sales to reach 1,000 units in 2013, most of which will be Range Rover Evoque models.
