Renault has unveiled the Duster Oroch show car at the 28th Sao Paulo Motor Show. The design process for the show car took place in the Renault design centre for Latin America (RDAL) in Sao Paulo, one of Renault’s five design centres worldwide.
Renault says the Duster Oroch show car is a styling exercise for a five-seat recreational pick-up truck featuring the robust looks of a true SUV. Pick-ups account for nearly 75% of the light commercial vehicle market in South America, representing just over 920,000 units and Renault has announced plans to enter the pick-up market with at least two models.
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The show car’s body colour is described as an exclusive combination of satin-finish white and touches of orange that highlight its sporty personality and the world of kitesurfing, which inspired the vehicle’s design. The vehicle’s front end features the new brand identity and carries over some of the styling cues explored previously on the D-Cross concept car, which was a reinterpretation of the Duster presented at the Sao Paulo Motor Show in 2012. The large front and rear bumpers convey an impression of strength and power, Renault says.
“The Duster Oroch show car boasts the energetic, robust stance that appeals to customers. It’s the work of our Sao Paulo design centre and packs an emotional punch which is characteristic of design in Latin America,” said Laurens van den Acker, Senior Vice President, Corporate Design for the Renault group. “While it takes its inspiration from the Duster, itself a robust vehicle with an assertive personality, our local design team has delivered a fresh interpretation of the model in the form of this show car,” added van den Acker.
“The Duster Oroch is a concrete illustration of our strategy to develop products tailored to our Latin American markets,” said Denis Barbier, Senior Vice President, Chairman of the Americas Region. “Based on the Duster, which is one of our best-selling models in the region, the show car explores the world of pick-ups – a segment we’re absent from at the moment but which totals over 900,000 vehicles sold each year,” added Barbier.
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