The new Cadillac ELR extended range luxury coupe due in US dealerships this winter and will be the first electric vehicle with all-LED exterior lighting.

First shown at the last Detroit show, the ELR’s front LED lights are designed to double as daytime running lights. The design of the main projectors extends from the ELR’s front fascia up into the fenders.

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The signature vertical tail lights are in classic Cadillac style and stay true to the Converj concept on which the ELR is based.

“LED lights last much longer and use less energy than traditional halogen bulbs used in most vehicles,” said Martin Davis, exterior lead designer. “Beyond the beautiful design interpretation, using LED lights fits with the ELR’s environmentally friendly character.”

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