Japan’s new vehicle sales in July, including minivehicles, fell 8% from a year earlier to 472,111 units, marking the third straight month of decline.

Sales remained sluggish following the ending last September of the government’s subsidy programme aimed at encouraging people to buy environmentally-friendly cars.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Japan Automobile Dealers Association reported sales of new vehicles, excluding minivehicles, dropped 13.5% from a year earlier to 284,314 units.

Sales of minivehicles – those with engine displacements of up to 660 cc – rose 1.7% to 187,797 units, marking the first year on year rise in three months and hitting a record high for the month of July, according to the Japan Mini Vehicles Association.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact