Kumho has teamed up with IT company Asiana IDT to become the first tyre manufacturer in the world to implement radio frequency identification (RFID) tags in all its commercial, 4×4 and passenger vehicle tyres.

Following a successful trial of the technology in truck and bus tyres throughout early 2013, RFID tags will be embedded in all of Kumho’s tyres in a move to streamline production and distribution as well as heighten quality control.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Kumho hopes to save A$10m (US$9.17m) per year in logistics and quality control with the new technology.

According to David Basha, Kumho Tyre Australia’s national training and marketing manager, the technology is another example of the company’s constant innovation.

 “Globally Kumho is committed to achieving optimum efficiency from its range of passenger and commercial tyres and this starts from production and distribution,” said David Basha.

“The implementation of RFID technology across the entire range is as a direct result of the research and development Kumho continually undertakes to improve the quality of our tyres.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Radio frequency identification uses radio waves to transmit and receive information stored in uniquely coded tags.

A reader is able to extract the information of a RFID tag from metres away without having to be within line of sight – making it more efficient than a barcode. RFID tags are also capable of holding more data than barcodes.

Currently the technology is used in tracking shipping containers, electronic tolling, motor sport timing, pet microchips as well as a range of other applications.

Each tyre will be able to be tracked by a central database containing information about manufacturing and distribution prior to fitment because of the information stored in the RFID tag.

Just Auto Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Auto Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving automotive industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now