BMW’s Mini chief for 10 years, Kay Segler, is moving to run group communications in Asia.
He has previously headed sales unit BMW Asia.
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Jochen Goller, previously director of Mini in the UK, and, earlier, in charge of BMW marketing activities in China, is the new global head of the brand from October.
Mini is now sold in 100 markets with seven model lines. Sales in 2012 were over 300,000 cars.
