Chris Brownridge has been named new director of Mini UK, replacing previous gaffer Jochen Goller who will head the brand globally in Munich from October.

Brownridge starts on 1 November. He is currently BMW UK’s marketing director, a post he has held since January 2012.

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BMW UK chief Tim Abbott said: “The UK is the world’s second largest market for Mini and Jochen Goller leaves the brand in great shape with sales up 4% so far this year with around 30,000 already sold.

“Browridge’s breadth of experience across the company has proved to be a great asset in his current role and will be even more valuable in his new position as the Mini brand portfolio continues to develop.”

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