Toyota’s brand value grew by 17% to continue leading the automotive sector in Interbrand’s Best Global Brands 2013 report while continuing to maintain its top 10 position from last year.
The auto brand is now valued at US$35.3m.
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Interbrand again attributed Toyota’s brand value growth to the company’s global hybrid leadership and efforts to engage with customers. Moreover, the company’s drive to create ever-better cars seems to be well received by customers as illustrated by strong global sales performance.
Worldwide sales of the Prius hybrid have now past the 3m mark while global full hybrid sales now about 5.5m.
Here In Europe, sales of Toyota and Lexus full hybrid vehicles have exceeded 600,000 units since the Prius was first introduced in 2000. Toyota claims a 75% market share for hybrids with around 20% of all Toyota and Lexus vehicles sold powered by hybrid drivetrains.
Through to the end of 2015, Toyota will launch 15 new or redesigned full hybrid products worldwide, including a redesigned Prius and a fuel cell model.
In June, Interbrand named Toyota the top Best Global Green Brand across industries for the third consecutive year, comparing the company’s actual environmental performance against perceived performances by customers.
Interbrand’s ISO-certified Best Global Brands methodology analyses the various ways a brand benefits from an organisation, from delivering customer expectations to driving economic value.
