Baidu has said that it plans to invest in online minicab firm Uber.

Baidu will connect its map and mobile search features with Uber’s service, the two companies said in a statement. However, the size of the investment and stake wasn’t disclosed.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The partnership is being seen as strategically significant for both companies. It positions Baidu to compete in China’s burgeoning car booking sector and could also help Uber to circumvent some of the regulatory and legal challenges that it faces in some markets.

Bloomberg reported that Uber has recently completed a round of funding that valued the company at US$40bn.  

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact